Electrolux Water Purifiers Go Global With Indian Kent Ro Technology-winpm

Business Electrolux – the Swedish global household appliances brand, to take RO purifier to 150 countries globally with the help of Indian water purifiers major Kent RO Launches designer range of RO purifiers in India Electrolux – a Swedish global household appliances brand, today entered domestic water purifiers market with elegantly designed water purifiers best suited for new age modular kitchens. The .pany has entered into a brand licensing agreement with the countrys largest selling RO brand Kent RO systems Limited. KENT RO with the Electrolux brand under license will launch a line of high end products for the Indian market. Under this agreement Kent RO Systems will be manufacturing, designing and distributing the purifiers under the name of Electrolux. The venture has also announced Bollywood actress Shilpa Shetty as its brand ambassador, who was here to launch Electrolux water purifiers. A TVC was also released on this occasion. Mr. Mathew Young, Head Electrolux Brand Licensing, Electrolux, told that With over 15 years of rich experience KENT RO is an ideal partner for them and with the help of KENT technology Electrolux will take RO water purifiers to 150 countries globally. .menting on the India launch, Mr. Mathew Young, Head Electrolux Brand Licensing, Electrolux said, We are excited to enter the Indian market with three products – Electrolux Vogue, Electrolux Sterling and Vegetable Cleaner V10. With these products, we look forward to addressing the ever increasing demand of the Indian consumers for water purifiers that not only provide clean drinking water, but also add to the kitchens luxury. The newly appointed brand ambassador Shilpa Shetty who is a fitness enthusiast said, I am indeed delighted to be associated with a renowned brand and aesthetically-designed products which promote safe drinking water. This is something that is close to my heart. Electrolux Vogue – RO Water Purifier will be available for Rs 18,000 in 3 different colors – Rubin o Red, Satin Grey, and Sapphire Blue. It can be mounted on a counter top or on the wall depending upon the requirement and available space. It will work on RO + UF + Mineral controller. Electrolux Sterling will be available for Rs 19,000 and is an under the counter water purifier with a built-in water storage tank. The Meat & Vegetable Cleaner, which cleans and removes bacteria and other harmful elements from fruits and vegetables will be available in India at multiple retail outlets for Rs 7,000 only. .menting on the association with KENT RO, Mr. Paul Sammons, Director Licensing Operation, Electrolux said, Electrolux, a world leader in appliances with over 40 million products sold every year caters to more than 150 markets including countries like USA, Germany, Italy, Australia, and Brazil. India is known for its distinctive culture and the passion for art and design is highly reflected in most homes today – be it in their bedroom or the kitchen. The Electrolux purifiers will no doubt meet the increasing demands of Indian consumers for stylishly designed purifiers to match their kitchens decor. Mr Mahesh Gupta, CMD, Kent RO Systems Ltd said, The manufacturing and sales strengths of Kent RO systems, together with the premium global footprint of Electrolux, will surely make significant headway in this fastest growing industry. The products under Electrolux brand will be designed & manufactured especially to cater to a discerning audience, who are always looking for unique products with chic designs and a better fit in their kitchens. We are confident that Electrolux water purifiers will fulfill both their needs and aspirations, said Mr Gupta. About Electrolux Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The .pany makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today’s consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2012 Electrolux had sales of SEK 110 billion and about 61,000 employees. About the Author: 相关的主题文章: